Top Beauty Retail Apps in Portugal: Android Performance Q1 2025

In the first quarter of 2025, the beauty retail sector on the Android platform in Portugal demonstrated varied performance trends among the top apps. Here’s a closer look based on data from Sensor Tower.

Sephora - Make-up, Beauty saw fluctuating weekly downloads, starting with approximately 1.7K and peaking at 3.2K in early March. Active users remained relatively stable, ranging from 9.3K to 12.2K over the quarter.

Notino: perfumes and cosmetics experienced a notable rise in weekly downloads, hitting a high of 2.2K in January. Active users showed a positive trend, increasing from 3.3K to over 5.3K by the end of March.

Perfumerías Primor maintained a consistent download rate around 1.4K. Active users hovered between 6.4K and 7.7K, reflecting steady engagement throughout the quarter.

RITUALS - Cosmetics experienced a surge in downloads in late March, reaching 1.2K. Active users also increased, peaking at 4.2K by the end of the quarter.

Douglas – Perfumes e Cosmética had a modest increase in downloads, with a peak of 765 in mid-February, although active user data was not available.

For more detailed insights and data, visit Sensor Tower.